Here’s a case study of an off track personal brand: I know someone who is a great salesperson. She is masterful at developing relationships and asking for business. She has a lot of experience, is passionate about her work, and can work a room with grace and style. Her clients see her as a strong […]
Don’t confuse branding with “packaging”. If you’re a tofu burger packaged as an all-beef burger, it’s just not going to work. Packaging preps us for what’s inside. Packaging helps us to quickly sort through options. The main mistake I see careerists make with branding is they focus too much on the packaging, and not enough […]
I did a workshop a few weeks ago about job interviewing. And when I talked about the importance of making sure that your interview is consistent with your personal brand, I had several blank looks from workshop participants. What can I tell you about branding that you don’t already know? From a career coach perspective, […]
Think the interview is all about impressing them with your skills and experience? Think again. More and more companies are hiring with “the likeability factor” in mind – the right credentials and the right personality. In an Associated Press article in November 2007, one company admitted to putting candidates through a full-day of interviews. Their […]
Tomorrow, June 12th, Career Distinction: Stand Out by Building Your Brand will be available. I was fortunate to receive an advance copy – read my review on Amazon.com here: http://www.amazon.com/Career-Distinction-Stand-Building-Brand/dp/0470128186/ref=pd_bbs_sr_1/104-4651325-6006338?ie=UTF8&s=books&qid=1181573268&sr=8-1
It’s more like personal/professional news I guess. As a rather private person, it’s kind of weird that I’ve got a much more visible professional profile – I’ve had articles published, been interviewed a couple of times and have a website. Next month, I’ll be listed in an upcoming book written by two well-known personal branding […]
I’ve been thinking about the teacher who lost her teaching credential (and degree) because of a picture posted on MySpace that showed her holding a drink. It probably didn’t help that the picture caption read “Drunken Pirate”, referencing the Hallowe’en costume she was wearing. Clearly, there are a number of issues that could be debated. […]
Come on, admit it… aren’t you just a wee bit curious about how people see you? What would they say about you if it were completely anonymous? And not just your colleagues, but friends, mentors and clients? A while ago, I went looking for a tool that I could use with clients to help them […]
You put on a new outfit. You look in the mirror. You turn. You stand on your toes. You bend over. Something’s not right, yet you can’t put your finger on it. Color? Cut? Texture? Something’s not working. But you’re alone – there’s no one else around to ask. You’d consider asking your dog’s opinion, […]
